Use case · Wholesale
System integration in wholesale
In wholesale, product data, prices, stock and orders sit in systems that were never built for one another: ERP, shop, marketplaces, supplier portals. What is missing in between, a person supplies with an export, a spreadsheet and an import - every day.
Usually the cheapest way in
What is different here
What it actually turns on in wholesale.
Product data has several truths
The description in the shop, the one in the ERP and the one from the supplier are rarely identical. Which one governs is a decision that has to be taken once and then held to.
Stock ages in minutes
Stock transferred once a day leads to overselling. The question is therefore not whether it is transferred but how quickly after a change.
Marketplaces have their own rules
Every channel demands its own categories, its own mandatory fields and its own image formats. That is not a transfer but a translation - and it is exactly what someone does by hand today.
Systems we connect here
- SAP
- Microsoft Dynamics
- Shopware
- Marketplace interfaces
- PIM
- EDI
If yours is not listed, that is not an exclusion. Where no interface exists, we build one - that is the most demanding part and it is our trade.
The rule that only applies here
In trade a connection is not a convenience but stock control. Every hour of delay is an oversell that costs money and rating.
The process
Where a person is needed - and where they no longer are.
Step 01ClaudeLab
Source
Intake
Step 02ClaudeLab
Transfer
Gathering
Step 03ClaudeLab
Target system
Output
The difference
The same process, once as it is today and once with us.
Step 01 · today
Step 01 · with us
Step 02 · today
Step 02 · with us
Step 03 · today
Step 03 · with us
What we build
- Component 01
- A connection between the systems involved - ERP, inventory management, shop, CRM.
- Component 02
- Where no interface exists, we build one. That is our trade.
- Component 03
- Logging, so that an error surfaces before the customer reports it.
Degree of autonomy
Runs entirely independently - there is nothing to decide here, only to transfer. Which is exactly why it is often the best first process.
Where it does not fit
With legacy systems that offer no export at all it gets laborious. Impossible is rare, but it can eat up the benefit.
Frequently asked
Is this worth it in wholesale?
In trade a connection is not a convenience but stock control. Every hour of delay is an oversell that costs money and rating. Whether it pays for you depends on your volume - the audit establishes that.
We use a different system from the ones listed. Does it still work?
Yes. The ones listed are those we most often meet in wholesale - a list, not a precondition. Where no interface exists, we build one.
What do we have to provide?
Access to both sides, source and target - read access is enough for testing. A decision on which system is right in case of doubt. A test tenant or a copy we may work in without touching live data. Nothing more is needed to start.
How will we know it works?
Over a week of parallel operation, source and target agree on 100 % of the records transferred. Every error is reported instead of being silently skipped. An abort mid-transfer leaves no half-written record behind.
How long does implementation take?
2 to 4 weeks, usually the cheapest way in.
Does the AI decide on its own?
Runs entirely independently - there is nothing to decide here, only to transfer. Which is exactly why it is often the best first process.
When is this not worth it?
With legacy systems that offer no export at all it gets laborious. Impossible is rare, but it can eat up the benefit.
The same process, in general
This page shows the fit in wholesale. The process itself is sector-independent - what matters is whether it repeats.
System integration in generalTell us where your time goes.
In the audit we record the process, work out what is worth automating, and you get a plan with fixed prices - credited against the build if you go ahead.

